Analytics consulting for yoga studio owners

Yoga studios,
fine-tuned.

Drala helps independent yoga studio owners turn their bookings, pricing, and membership data into more members, healthier margins, and clearer next steps.

Built on operator instinct Sharpened by quant rigor
Book a 30-minute conversation → Free Studio Health Checklist →
No deck, no pitch — just a phone call about your studio.
The feeling

You can feel it.
You just can't quite see it.

Most independent studios are running on intuition and a handful of disconnected dashboards. You know something is leaking — you just can't tell where.

“

The 6am class feels half-full — but you can't tell whether it's losing money, or quietly anchoring your regulars.

“

Thirty people a month walk in on the intro offer. You don't know how many become members. You don't know which channel sent them.

“

You're working harder than ever. Schedule is fuller. Margins haven't moved. Something is leaking — and you can't see where.

You're not flying badly. You're flying without instruments.

Amelia Rice Franklin, founder of Drala
Who's tuning it

Two worlds.
One person.

An unfair pairing that took a decade to assemble. Most consultants pick one side. Drala is built at the seam.

Franklin Templeton Investments

Quantitative Analyst

Designed and maintained optimization processes for large-scale institutional portfolios — modeling allocation, risk, and rebalancing across billions in assets.

The same discipline used to keep institutional funds in tune, now applied to a market that has always run on instinct alone.

HAUM Studios (SF)

Operations, Finance & Technology Manager

Designed the operating system that earned HAUM “Best of the Bay” recognition under my leadership — including a new management structure, a full tech-stack migration, custom reporting, and the studio's best-ever employee retention.

I'm not a consultant who learned yoga. I'm an operator who built tools — and now offers them to other studios.

Most consultants pick one side. Drala is built at the seam.

Track record at HAUM

The receipts.

Specific work I led — the kind of operator changes that compound into “Best of the Bay.” This is the playbook Drala brings to your studio.

30% membership growth
In 5 months, largest location

Led the largest HAUM location and its sales function during a five-month stretch that added a third of the membership base. Schedule, pricing, intro funnel, and sales sequences all aligned.

30% rent reduction
Negotiated on the largest space

Built the case, ran the numbers, supported the owner through the conversation with the property manager. One change, multi-year impact on margins.

+20% Small Biz Saturday
Year-over-year, restructured campaign

Led a Small Business Saturday campaign that outperformed the previous year's by 20%. Reworked the format, retargeted the audience, sharpened the sequence — same date on the calendar, better engine.

Best retention in company history
Employees, not members

Rewrote training materials into an in-app curriculum for better information retention, streamlined onboarding so management spent less time training and more time coaching.

2 platforms, full stack
Right tool for each audience

Replaced a fragmented tech stack with the right tool for each job — Connecteam for the team (clock-in, training, internal ops) and Walla for clients (booking, payments, member experience). Lower monthly spend, cleaner staff workflow, better customer journey.

The operating system behind the numbers

Created two new management roles (Community/Marketing/Sales and Operations/Finance/Technology) so the owner could stop running every decision. Built custom reporting on class success, revenue timing, and KPIs — templates that now ship with every Drala engagement. Designed and deployed new marketing sequences, workshop targeting from historical data, and a pay-what-you-can membership program.

Not every outcome is mine alone — HAUM is a team and the owner made the calls. But each item above is a project I designed or led end-to-end, with the documentation to show how. The same operating moves are what I bring to your studio.

What we tune

Six levers.
Your data tells us which ones to pull.

A Drala engagement looks across these six dimensions and ranks them by leverage. Most studios discover that two of the six are responsible for 70% of the gap. We find yours.

Schedule profitability

Which class slots earn their keep. Which subsidize the rest — and which should stop.

Pricing & packages

Membership tiers, intro offers, class packs, retail mix. Where pricing is too low — and too high.

Cohort retention

Where new members churn in the first 90 days. The single intervention that moves the curve.

Capacity & utilization

Unsold seats by time and class type. The schedule shifts that compound across a quarter.

Member lifetime value

What a typical member is worth — not in months, but in years. Where you should invest to keep them.

Scenario modeling

“What if we raise the monthly $20?” Answered with your data, modeled against your cohort, not a hunch.

Three ways to work together

Start small.
Scale if it's working.

Low-friction entry, real ladder up. Independent owners can pay by check, Venmo, or card — no procurement, no enterprise sales process.

Discovery Audit

2 weeks
$1,500
one-time
  • Light-touch data review
  • One highest-leverage finding
  • Tactical playbook (5–8 pages)
  • 60-minute strategy session
Start here.

Growth Audit

4 weeks
$3,500
one-time
  • Full analysis across all six levers
  • Modeled scenarios (3–5 options)
  • Comprehensive playbook (20+ pages)
  • Working session with your team
  • 30-day implementation support
Most studios start here.

Strategic Retainer

3-month minimum
$1,500
/ month
  • Monthly business review (Zoom)
  • Scenario modeling on demand
  • Quarterly in-person if you're in the Bay
  • Private channel for between-meeting questions
After the audit.
Book a 30-minute conversation →
What happens next

No pressure.
No surprises.

A three-step process designed for studio owners who'd rather see the work before committing to it.

01

We talk

30 minutes, on Zoom or in person if you're in SF. I want to understand your studio. You want to see if I'm worth the price tag.

02

I review

If it makes sense, I look at three of your reports before our next call — free. You see how I think before you spend a dollar.

03

We decide

If the work fits, we start with the Discovery Audit. If it doesn't, no hard feelings. I'll point you somewhere useful.

Start here

One conversation.
No deck. No deliverables.

Just a phone call about your studio — what's working, what isn't, and whether Drala is the right fit. If it isn't, I'll tell you.

Book a 30-minute conversation →
No spam, no follow-up sequence, no upsell. Just a calendar pick.