Drala helps independent yoga studio owners turn their bookings, pricing, and membership data into more members, healthier margins, and clearer next steps.
Most independent studios are running on intuition and a handful of disconnected dashboards. You know something is leaking — you just can't tell where.
The 6am class feels half-full — but you can't tell whether it's losing money, or quietly anchoring your regulars.
Thirty people a month walk in on the intro offer. You don't know how many become members. You don't know which channel sent them.
You're working harder than ever. Schedule is fuller. Margins haven't moved. Something is leaking — and you can't see where.
You're not flying badly. You're flying without instruments.
An unfair pairing that took a decade to assemble. Most consultants pick one side. Drala is built at the seam.
Built optimization processes for large-scale institutional portfolios.
The same modeling discipline used on billion-dollar funds — now applied to a market that runs on intuition.
Ran operations, finance, and technology at a top-rated SF yoga studio. HAUM earned “Best of the Bay” under my leadership.
Operator credibility is a public award, not a hypothesis.
I'm not a consultant who learned yoga. I'm an operator who built tools.
Low-friction entry, real ladder up. Independent owners can pay by check, Venmo, or card — no procurement, no enterprise sales process.
A three-step process designed for studio owners who'd rather see the work before committing to it.
30 minutes, on Zoom or in person if you're in SF. I want to understand your studio. You want to see if I'm worth the price tag.
If it makes sense, I look at three of your reports before our next call — free. You see how I think before you spend a dollar.
If the work fits, we start with the Discovery Audit. If it doesn't, no hard feelings. I'll point you somewhere useful.
Just a phone call about your studio — what's working, what isn't, and whether Drala is the right fit. If it isn't, I'll tell you.
Book a 30-minute conversation